Beer Company Sponsorships
Back in the 50s and on into to 60s the various beer companies would hire bands to promote their product. A local Austin band, Jesse James and All The Boys was one that Pearl Beer sponsored. Pearl also had another band, Adolph Hofner and the Pearl Wranglers that was more widely recognized than the James band. I used to hear radio promotions for Adolph Hofner, mostly playing in San Antonio, on up into the 70s. I mention Jesse (William Howard “Jesse”) James because he used to come to our house “On The Creek” just out of Jollyville. He was a … Continue reading Beer Company Sponsorships