This link is to a paper written by Christine Reh Wyse back in 1995. It is a story of a great advocate of Cattle, Sheep & Angora Goat Ranching in early Texas.

https://www.facebook.com/groups/729839877052650/1670117333024895/

The barn below is the cannery building where Goat Meat was canned to go to market. (Still Standing)

EXCERPT FROM THE WYSE PAPER
“Although the canning process progressed smoothly. Black at first experienced difficulty disposing of his canned meat. At the suggestion of Armour and Company, he had labeled the cans “Roast Mutton.” To promote his product. Black had distributed belt buckles that sported a facsimile of the labels, which bore a picture of a cowboy roping a steer. Still, Black was unable to sell his canned goat meat to grocers in Dallas or Fort Worth. Relabeling the cans
“Boiled Mutton” did not help. Finally, employing some creative marketing skills. Black and Tobin conceived of calling the goat meat “W. G. Tobin’s Chili Con Carne,” and ordered new, appealing, bilingual labels. Black then sold product to a Chicago meat packer, who had offered to buy the prepared cans on hand at the ranch, as well as enough goat meat to consume the remainder of Black’s cans.”

“I guess it’s all about the marketing!!!”